Responsible gambling is at the heart of everything we do at Ladbrokes. We want every customer to enjoy betting safely and with confidence, always staying in control of their play. Betting should feel entertaining and balanced, never pressured or overwhelming.

This guide explains what responsible gambling means, the steps we take to protect players, and the tools available to help you manage your activity. By understanding how to set limits, take breaks, and use support tools, you can approach betting in a safe and informed way.

If you are new to betting and want to learn more, you can explore our Beginner’s Guide to Sports Betting, which brings together a range of introductory guides to help you build confidence at your own pace.

Responsible gambling means keeping betting enjoyable and within your personal limits. It’s about staying in control of how you play and making informed decisions at every stage.

It involves understanding how betting works, setting clear boundaries for yourself, and using the tools available if your activity ever becomes difficult to manage.

Key ideas behind responsible gambling include:

• Control – deciding how much time and money you are comfortable spending before you start.

• Awareness – understanding how betting works and recognising the risks involved.

• Balance – keeping betting as a form of entertainment, not something to rely on.

• Support – knowing where to find help and using available tools if you need them.

Approaching betting in this way helps ensure it remains a safe, positive and manageable activity.

Betting can be an enjoyable way to follow sports and events, but outcomes are never guaranteed. Understanding responsible gambling helps you stay in control and keep your play balanced.

It can help you to:

• Keep betting within your personal limits

• Avoid chasing losses or increasing stakes unexpectedly

• Recognise when it may be time to take a break

Taking a thoughtful approach to how you bet helps ensure it remains an enjoyable form of entertainment, rather than something that feels difficult to manage.

At Ladbrokes, responsible gambling is part of how we design our services and support our customers.

Our approach is built around three core principles:

We work with experts, charities and regulators to help make gambling safer. By using research and insights from trusted partners, we continue to improve our understanding of responsible play.

We provide customers and teams with tools, information and training to promote safer gambling. This includes access to account history, spending data and guidance to help you make informed decisions.

We use technology to identify potential risks and offer support where needed. Our Advanced Responsibility and Care (ARC) system helps detect unusual activity and may suggest tools or additional support to help you stay in control.

Ladbrokes provides a range of account tools designed to help you manage your gambling activity. You can explore these tools in more detail in our Responsible Gambling hub.

Deposit limits allow you to set how much money you can add to your account over a chosen period of time.

Once this limit is reached, you will not be able to deposit more until the set period resets.

Reality checks provide on-screen reminders of how long you have been playing. They help you stay aware of the time spent betting or gaming.

Self-exclusion allows you to block access to your Ladbrokes account for a longer period, typically six months or more. During this time, you will not be able to log in or place bets.

If you would like to explore national self-exclusion options across multiple operators, further information is available at self-exclusion.co.uk.

Customers can review their account history to view deposits, stakes and previous bets. This helps you understand your activity and make more informed decisions.

A few simple habits can help keep betting enjoyable and within your control.

• Set deposit and spending limits before you begin

• Take regular breaks from betting activity

• Treat gambling as entertainment, not a way to make money

• Keep track of your activity and spending patterns

If betting ever stops feeling enjoyable, it may be worth taking a break and reviewing your limits.

Sometimes it can be difficult to recognise when gambling is becoming uncomfortable. Some signs may include:

• Betting more than you intended to spend

• Trying to recover previous losses quickly

• Feeling stressed or anxious about results

• Spending more time gambling than planned

If you notice any of these signs, it may be helpful to use account limits or take a break from betting.

If you would like to learn more about betting and how it works, these guides can help:

• Betting Terms Explained

• Betting Odds Explained

• Types of Bets Explained

• What Is Sports Betting

Each guide focuses on a different part of the betting experience, helping you build understanding step by step.

If you decide to bet with Ladbrokes, you can explore sports betting markets in your own time across football, horse racing, tennis and more.

Ladbrokes provides account tools to help you set limits, review your activity and stay in control of your betting experience.

Betting should always be about enjoyment and staying in control.

• Set your limits before you play

• Take breaks when you need them

• Keep track of how much you are spending

Please gamble responsibly. 18+ BeGambleAware.org.