Super Bowl LX: Winner odds & favourites

The Seattle Seahawks enter Conference Championship weekend as the favourites to go all the way at odds of 6/4, after a regular season that saw them go 14-3 and secure the NFC's top seed and first-round bye. The Seahawks defense allowed the fewest points per game of any team (17.2), and also had the league's leading receiver in Jaxson Smith-Njigba (1,793 yards), possessing the sort of balance that makes them a true contender, if quarterback Sam Darnold can avoid turnovers. Seattle secured crucial victories over their NFC West rivals Rams and 49ers in Week 16 and Week 18, meaning they have home advantage throughout the playoffs, and made the most of that by hammering San Francisco 41-6 in the divisional round. They'll look to follow that up against LA this week.

The Rams (11/5) are not far behind and primed to mount a serious push for their first Super Bowl since the 2021 season, boasting one of the league’s most complete rosters, despite stumbling in the final stretch of the season. Matthew Stafford continues to defy the aging curve, playing some of the most efficient football of his career and is the MVP frontrunner at 37 years old. After narrowly avoiding an upset at the Panthers in the Wild Card round, before surviving more late chaos from the Chicago Bears, the Rams travel to Seattle for their third matchup of the season. The second of those was an all-time classic with the Seahawks prevailing 38-37 in overtime, which sets the stage perfectly for Sunday.

For the first time since 2018, the Patriots are back in the AFC title game. New England’s surge has been fueled by elite quarterback play from second-year signal caller Drake Maye and a remarkable culture turnaround from coach Mike Vrabel, who turned this team around from 4-13 last year to 13-4 and AFC East winners in 2025. Their defense has stood out in the playoffs, harassing QBs Justin Herbert and CJ Stroud throughout their 16-3 win over the Chargers and 28-16 win against Houston. After decades of success with Tom Brady, at 5/2 the Patriots have a real shot at a record-setting seventh Super Bowl win.

The Denver Broncos (12/1) entered the playoffs as one of the most dangerous teams in the field after locking down the AFC’s number one seed. Their defense was the story of the season, finishing with 68 sacks, the fifth-highest team total of all time. The offense hasn't entirely convinced at times, but QB Bo Nix has led multiple fourth-quarter comebacks this year and the Broncos have a strong record at Mile High. However, after their thrilling 33-30 overtime win against the Buffalo Bills last week, coach Sean Payton delivered the devastating news that Nix had suffered a fracture in his ankle and will miss the rest of the season. The keys have been passed to backup Jarrett Stidham, who has not thrown a pass for two years.

Tom Johnston of Ladbrokes said:

With just two weeks to go in the chaotic 2025 NFL season, the Seahawks have elevated themselves from the pack in the final stretch and appear the most complete team in football after their dominant win over the 49ers. Matthew Stafford has been there and seen it all so the Rams can't be discounted, while the Patriots are rapidly gaining momentum. Denver appear a long shot with Nix out, but stranger things have happened - as New England know all too well with Nick Foles. It's all set for a thrilling finale.

For those interested, Ladbrokes has a 'beginners guide to betting on the NFL' published for those who want to bet on the sport but might not fully understand how American Football odds work. And for a full in-depth guide to how the NFL Playoffs work, read here.

View the latest NFL odds

All odds and markets are correct as of the date of publication.